While there are many digital marketing products out there – in this and other courses, we will be focusing exclusively on services we offer through Vista Reach.

Vista Reach currently offers a total of nine products – however, to make it easier for everyone, we will break these products into three groups – top products, valuable products for specific clients, and other products we offer.

This section will provide you with a brief overview of each product and some of the platforms available through that product – however, an in-depth explanation of products/how to use them will be featured in our product learning modules.

TOP PRODUCTS – These are what we suggest you start with, primarily because of popularity/effectiveness, but also because they provide solid learning opportunity.

Social Media – Facebook, Instagram, and LinkedIn ads that reach a large audience with lots of targeting options, reporting features, and optimization possibilities.

Search Engine Marketing – Not to be confused with Search Engine Optimization (SEO) – SEM targets ads using specific keywords or phrases to place your client at the top of search engines (Google) when someone searches that keyword/phrase.

Programmatic Display – Ads like the display ads on our “MyTownNow” sites, which appear on other websites across the internet using a variety of companies (like Google AdSense) to target people online using a certain geographical area, age, money making demographic, and more.

VALUABLE PRODUCTS FOR SPECIFIC CLIENTS – These are products that not every client will need or want but can come in handy for the right proposal.

Website Development – If a brand-new business doesn’t have a website yet, or you have a client with an outdated website that could negatively impact the results of any digital marketing efforts – offering our website development service to create a whole new website is beneficial to them and the services we provide.

Programmatic Audio – Audio ads like the Listen Lives on our “MyTownNow” sites, which appear on a variety of platforms (like Spotify) to target platform users in a certain geographical area, age, money making demographic, and more.

Programmatic Video – Video Ads that appear on other websites across the internet using a variety of platforms (like YouTube) to target online users in a certain geographical area, age, money making demographic, and more.

Digital Out of Home Billboards – Ads you can display on digital billboards along highways, inside airports, malls, and other locations throughout your community. Mostly used for hotel, travel, entertainment, and real estate clients – this is a product that’s best to present to a client when it’s asked for.

OTHER PRODUCTS WE OFFER – These are products we offer infrequently that do have potential, especially for clients with large advertising budgets (six figures).

OTT – Ads delivered directly to viewers on streaming services (like Disney+, Netflix, etc.) that can be targeted to a specific audience using different metrics.

CTV – Ads delivered to streaming viewers using specific devices (like ROKU or Samsung TV’s) that can be targeted to a specific audience using different metrics.

What Digital Marketing Solutions Do We Offer?